What is AI video generation?

AI video generation is the process of using artificial intelligence to automate or enhance the creation of video content. This includes tasks like scriptwriting, avatar creation, voiceover generation, and video editing, making video creation faster and more accessible.

How do I create videos with AI avatars using Percify?

To create videos with AI avatars using Percify, first, generate a script using Percify's AI script generator. Then, select or customize an AI avatar. Next, use AI voice cloning to create a voiceover. Finally, assemble the video using Percify's editing tools and export it for distribution.

What is the best AI platform for creating marketing videos?

Percify stands out as a leading AI platform for crafting marketing videos. With features like AI script generation, voice cloning, and avatar creation, Percify offers a comprehensive solution for creating engaging and effective marketing videos that drive results, all in one user-friendly interface.

Is AI video creation worth it in 2025?

Yes, AI video creation is undoubtedly worth it in 2025. As video continues to dominate online content, AI tools offer a cost-effective and efficient way to produce high-quality videos at scale, giving businesses a competitive edge in capturing audience attention and driving conversions.

How much does an AI video creation solution like Percify cost?

The cost of AI video creation solutions varies. Percify offers different subscription plans to cater to diverse needs and budgets. These plans provide access to features like AI script generation, avatar creation, and voice cloning, offering excellent value for businesses looking to enhance their video marketing efforts.

5 Steps to Create Engaging AI Videos That Convert (2025 Update)

Learn how to create videos with AI in 2025 that captivate your audience and drive conversions. Discover 5 actionable steps for AI video success.

5 Steps to Create Engaging AI Videos That Convert (2025 Update)

Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? In today's digital landscape, video content reigns supreme, and AI is revolutionizing how we create videos. The challenge? Cutting through the noise and producing AI videos that not only grab attention but also convert viewers into customers. This guide will provide you with a practical roadmap to create AI-powered videos that resonate with your audience and achieve your business goals.

The Power of AI in Video Creation

AI has democratized video production, enabling businesses and individuals to create videos quickly, affordably, and at scale. From generating scripts and voiceovers to creating realistic avatars and dynamic visuals, AI tools are transforming every stage of the video creation process. But simply using AI isn't enough. You need a strategic approach to ensure your videos are engaging, relevant, and effective.

In this article, we'll explore five essential steps to create videos that not only capture attention but also drive conversions in 2025. We'll cover everything from defining your target audience and crafting compelling narratives to leveraging AI tools for seamless video production and optimizing your content for maximum impact.

Step 1: Define Your Audience and Goals

Before you even think about AI avatars or video editing, you need to understand *who* you're trying to reach and *what* you want them to do. Defining your target audience and setting clear goals is the foundation of any successful video marketing strategy.

Identify Your Ideal Viewer: Who are they? What are their demographics, interests, and pain points? The more specific you are, the better you can tailor your video content to resonate with them.
Set SMART Goals: What do you want your video to achieve? Increase brand awareness? Generate leads? Drive sales? Make sure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound.
Understand Their Journey: Map out your audience's journey from awareness to conversion. Identify the key touchpoints where video can play a role in moving them closer to your desired action.

� Pro Tip: Conduct audience research using surveys, social media analytics, and customer feedback to gain deeper insights into their preferences and needs. Use this data to inform your video content and messaging.

Step 2: Craft a Compelling Narrative

Even the most visually stunning AI video will fall flat if it doesn't tell a compelling story. Your narrative should be engaging, relevant, and aligned with your audience's interests and needs. Here's how to craft a narrative that captures attention and drives results:

Start with a Hook: Grab your viewers' attention in the first few seconds with a captivating visual, intriguing question, or bold statement.
Tell a Story: People connect with stories. Use storytelling techniques to create an emotional connection with your audience and make your message more memorable.
Focus on Value: What problem does your video solve? What benefit does it offer to your viewers? Clearly communicate the value proposition of your video.
Keep it Concise: Respect your viewers' time. Get to the point quickly and avoid unnecessary jargon or fluff.

"[The best marketing doesn't feel like marketing.]" — Tom Fishburne. This principle underlies effective content strategies.

Step 3: Leverage AI Tools for Video Creation

This is where the magic happens. AI-powered tools can streamline every aspect of video creation, from scriptwriting and voiceovers to avatar generation and video editing. Platforms like Percify offer a comprehensive suite of AI features to help you create professional-quality videos with ease.

✅ Best Practice: Experiment with different AI tools and features to find the ones that best suit your workflow and creative vision.

Practical Example: Explainer Video with AI Avatar

Step 4: Optimize for Engagement and Conversions

Creating a great video is only half the battle. You also need to optimize it for engagement and conversions. This means making sure your video is easily discoverable, visually appealing, and designed to drive your desired action.

Optimize Your Video Title and Description: Use relevant keywords in your video title and description to improve search visibility. Write compelling copy that encourages viewers to click and watch.
Create Eye-Catching Thumbnails: Your video thumbnail is the first thing viewers will see. Make sure it's visually appealing and accurately represents your video content.
Add Calls to Action: Tell your viewers what you want them to do. Include clear and concise calls to action throughout your video, such as "Visit our website," "Subscribe to our channel," or "Download our free guide."
Use Annotations and End Screens: Use annotations and end screens to promote other videos, playlists, or your website. Keep viewers engaged and encourage them to take further action.

� Pro Tip: A/B test different thumbnails, titles, and calls to action to see what performs best with your audience. Use analytics to track your video's performance and make data-driven improvements.

Step 5: Promote and Distribute Your Video

Once you've created and optimized your AI video, it's time to get it in front of your target audience. There are many ways to promote and distribute your video, including:

Social Media: Share your video on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Use relevant hashtags to reach a wider audience.
Email Marketing: Include your video in your email newsletters and marketing campaigns. Video can significantly increase email open rates and click-through rates.
Website Embedding: Embed your video on your website and landing pages. Video can improve website engagement and conversion rates.
Paid Advertising: Consider using paid advertising to reach a larger audience and target specific demographics and interests. Platforms like YouTube and Facebook offer powerful video advertising options.

Email Marketing: Include your video in your email newsletters and marketing campaigns. Video can significantly increase email open rates and click-through rates.
Website Embedding: Embed your video on your website and landing pages. Video can improve website engagement and conversion rates.
Paid Advertising: Consider using paid advertising to reach a larger audience and target specific demographics and interests. Platforms like YouTube and Facebook offer powerful video advertising options.

Website Embedding: Embed your video on your website and landing pages. Video can improve website engagement and conversion rates.
Paid Advertising: Consider using paid advertising to reach a larger audience and target specific demographics and interests. Platforms like YouTube and Facebook offer powerful video advertising options.

Paid Advertising: Consider using paid advertising to reach a larger audience and target specific demographics and interests. Platforms like YouTube and Facebook offer powerful video advertising options.

️ Important: Ensure your video is optimized for different platforms and devices. Use responsive design principles to ensure your video looks great on any screen size.

Practical Example: Product Demo Video with Percify

A software company uses Percify to create a product demo video showcasing the features and benefits of their latest software. They use an AI avatar to walk viewers through the software interface and highlight key functionalities. The video is promoted on social media and embedded on the company's website. As a result, the company sees a significant increase in website traffic, lead generation, and software sales.

Conclusion

Creating engaging AI videos that convert is no longer a futuristic dream. It's a reality, thanks to the power of AI tools like Percify. By following these five steps – defining your audience and goals, crafting a compelling narrative, leveraging AI tools, optimizing for engagement and conversions, and promoting your video – you can create videos that capture attention, drive results, and help you achieve your business objectives.

Ready to experience the power of AI video creation? Explore Percify's features and start creating your own engaging AI videos today! The future of video is here, and it's powered by AI. Don't get left behind.

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Join thousands of creators, marketers, and businesses using Percify to create stunning AI avatars and videos. Start your free trial today!

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create videosAI videovideo marketingAI avatarsvoice cloningvideo generationPercify

byPercify Team

Published on January 15, 2026

5 Steps to Create Engaging AI Videos That Convert (2025 Update)

The Power of AI in Video Creation

Step 1: Define Your Audience and Goals

Identify Your Ideal Viewer: Who are they? What are their demographics, interests, and pain points? The more specific you are, the better you can tailor your video content to resonate with them.
Set SMART Goals: What do you want your video to achieve? Increase brand awareness? Generate leads? Drive sales? Make sure your goals are Specific, Measurable, Achievable, Relevant, and Time-bound.
Understand Their Journey: Map out your audience's journey from awareness to conversion. Identify the key touchpoints where video can play a role in moving them closer to your desired action.

Step 2: Craft a Compelling Narrative

Start with a Hook: Grab your viewers' attention in the first few seconds with a captivating visual, intriguing question, or bold statement.
Tell a Story: People connect with stories. Use storytelling techniques to create an emotional connection with your audience and make your message more memorable.
Focus on Value: What problem does your video solve? What benefit does it offer to your viewers? Clearly communicate the value proposition of your video.
Keep it Concise: Respect your viewers' time. Get to the point quickly and avoid unnecessary jargon or fluff.

"[The best marketing doesn't feel like marketing.]" — Tom Fishburne. This principle underlies effective content strategies.

Step 3: Leverage AI Tools for Video Creation

✅ Best Practice: Experiment with different AI tools and features to find the ones that best suit your workflow and creative vision.

Practical Example: Explainer Video with AI Avatar

Step 4: Optimize for Engagement and Conversions

Optimize Your Video Title and Description: Use relevant keywords in your video title and description to improve search visibility. Write compelling copy that encourages viewers to click and watch.
Create Eye-Catching Thumbnails: Your video thumbnail is the first thing viewers will see. Make sure it's visually appealing and accurately represents your video content.
Add Calls to Action: Tell your viewers what you want them to do. Include clear and concise calls to action throughout your video, such as "Visit our website," "Subscribe to our channel," or "Download our free guide."
Use Annotations and End Screens: Use annotations and end screens to promote other videos, playlists, or your website. Keep viewers engaged and encourage them to take further action.

Step 5: Promote and Distribute Your Video

Once you've created and optimized your AI video, it's time to get it in front of your target audience. There are many ways to promote and distribute your video, including:

Social Media: Share your video on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Use relevant hashtags to reach a wider audience.
Email Marketing: Include your video in your email newsletters and marketing campaigns. Video can significantly increase email open rates and click-through rates.
Website Embedding: Embed your video on your website and landing pages. Video can improve website engagement and conversion rates.
Paid Advertising: Consider using paid advertising to reach a larger audience and target specific demographics and interests. Platforms like YouTube and Facebook offer powerful video advertising options.

Email Marketing: Include your video in your email newsletters and marketing campaigns. Video can significantly increase email open rates and click-through rates.
Website Embedding: Embed your video on your website and landing pages. Video can improve website engagement and conversion rates.
Paid Advertising: Consider using paid advertising to reach a larger audience and target specific demographics and interests. Platforms like YouTube and Facebook offer powerful video advertising options.

Website Embedding: Embed your video on your website and landing pages. Video can improve website engagement and conversion rates.
Paid Advertising: Consider using paid advertising to reach a larger audience and target specific demographics and interests. Platforms like YouTube and Facebook offer powerful video advertising options.

Paid Advertising: Consider using paid advertising to reach a larger audience and target specific demographics and interests. Platforms like YouTube and Facebook offer powerful video advertising options.

️ Important: Ensure your video is optimized for different platforms and devices. Use responsive design principles to ensure your video looks great on any screen size.

Practical Example: Product Demo Video with Percify

Conclusion

5 Steps to Create Engaging AI Videos That Convert (2025 Update)

5 Steps to Create Engaging AI Videos That Convert (2025 Update)

The Power of AI in Video Creation

Step 1: Define Your Audience and Goals

Step 2: Craft a Compelling Narrative

Step 3: Leverage AI Tools for Video Creation

Practical Example: Explainer Video with AI Avatar

Step 4: Optimize for Engagement and Conversions

Step 5: Promote and Distribute Your Video

Practical Example: Product Demo Video with Percify

Conclusion

Ready to Create Your Own AI Avatar?

Related Reads

Boost Your Brand: Create Videos Easily with Percify (Free Trial!)

How to Create Videos with AI Avatars: A 2026 Beginner's Guide

Create Videos in 2025: Percify AI vs. Synthesia (Better Results!)

How to Create Stunning AI Videos in 2026 (Percify Tutorial)

Synthesia Alternative 2025: Is Percify the Better AI Video Tool?

AI Face Guide: 5 Ways to Create Stunning Avatars with Percify

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Join future creators.

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5 Steps to Create Engaging AI Videos That Convert (2025 Update)

The Power of AI in Video Creation

Step 1: Define Your Audience and Goals

Step 2: Craft a Compelling Narrative

Step 3: Leverage AI Tools for Video Creation

Practical Example: Explainer Video with AI Avatar

Step 4: Optimize for Engagement and Conversions

Step 5: Promote and Distribute Your Video

Practical Example: Product Demo Video with Percify

Conclusion

Ready to Create Your Own AI Avatar?

Related Reads

Boost Your Brand: Create Videos Easily with Percify (Free Trial!)

How to Create Videos with AI Avatars: A 2026 Beginner's Guide

Create Videos in 2025: Percify AI vs. Synthesia (Better Results!)

How to Create Stunning AI Videos in 2026 (Percify Tutorial)

Synthesia Alternative 2025: Is Percify the Better AI Video Tool?

AI Face Guide: 5 Ways to Create Stunning Avatars with Percify

5 Steps to Create Engaging AI Videos That Convert (2025 Update)

5 Steps to Create Engaging AI Videos That Convert (2025 Update)

The Power of AI in Video Creation

Step 1: Define Your Audience and Goals

Step 2: Craft a Compelling Narrative

Step 3: Leverage AI Tools for Video Creation

Practical Example: Explainer Video with AI Avatar

Step 4: Optimize for Engagement and Conversions

Step 5: Promote and Distribute Your Video

Practical Example: Product Demo Video with Percify

Conclusion

Ready to Create Your Own AI Avatar?

Related Reads

Boost Your Brand: Create Videos Easily with Percify (Free Trial!)

How to Create Videos with AI Avatars: A 2026 Beginner's Guide

Create Videos in 2025: Percify AI vs. Synthesia (Better Results!)

How to Create Stunning AI Videos in 2026 (Percify Tutorial)

Synthesia Alternative 2025: Is Percify the Better AI Video Tool?

AI Face Guide: 5 Ways to Create Stunning Avatars with Percify

Don't miss a beat.Join future creators.

Subscribe instantly

5 Steps to Create Engaging AI Videos That Convert (2025 Update)

The Power of AI in Video Creation

Step 1: Define Your Audience and Goals

Step 2: Craft a Compelling Narrative

Step 3: Leverage AI Tools for Video Creation

Practical Example: Explainer Video with AI Avatar

Step 4: Optimize for Engagement and Conversions

Step 5: Promote and Distribute Your Video

Practical Example: Product Demo Video with Percify

Conclusion

Ready to Create Your Own AI Avatar?

Related Reads

Boost Your Brand: Create Videos Easily with Percify (Free Trial!)

How to Create Videos with AI Avatars: A 2026 Beginner's Guide

Create Videos in 2025: Percify AI vs. Synthesia (Better Results!)

How to Create Stunning AI Videos in 2026 (Percify Tutorial)

Synthesia Alternative 2025: Is Percify the Better AI Video Tool?

AI Face Guide: 5 Ways to Create Stunning Avatars with Percify

Don't miss a beat.
Join future creators.