Percify Team
Content Writer
Craft high-converting marketing videos in 2026! Learn the step-by-step process, from strategy to AI-powered creation, and boost your ROI with video.
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Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? In the fast-paced digital landscape of 2026, marketing videos are no longer optional; they are essential for capturing attention, driving engagement, and ultimately, boosting conversions. This guide will provide a comprehensive, step-by-step approach to creating high-converting video content that resonates with your target audience and delivers tangible results.
This guide will equip you with the knowledge and strategies to:
Let's dive in and unlock the power of video marketing!
The world of online video is constantly changing. What worked last year might not be effective today. As we move further into 2026, several key trends are shaping the future of marketing videos:
Understanding these trends is crucial for developing a video marketing strategy that will resonate with your audience and achieve your business goals.
The benefits of incorporating marketing videos into your overall marketing strategy are numerous:
� Pro Tip: Optimize your video titles, descriptions, and tags with relevant keywords to improve your search engine visibility.
Ready to create marketing videos that deliver results? Follow these steps:
Before you start creating videos, it's crucial to define your goals and identify your target audience. What do you want to achieve with your videos? Who are you trying to reach? Understanding your goals and audience will help you create content that resonates and drives the desired results.
Once you know your goals and audience, it's time to brainstorm video concepts. Think about the types of videos that would appeal to your target audience and help you achieve your goals. Consider different formats, such as explainer videos, product demos, customer testimonials, and behind-the-scenes glimpses.
A well-written script or outline is essential for creating a clear, concise, and engaging video. Start by outlining the key points you want to cover, then write a script that brings those points to life. Pay attention to your tone and language, and make sure your script is easy to understand.
Several video creation tools are available, ranging from simple drag-and-drop editors to professional-grade software. Consider your budget, technical skills, and desired level of customization when choosing the right tools. Percify offers a comprehensive suite of AI-powered video creation tools, including AI avatars, voice cloning, and automated video generation, making it easy to create professional-quality videos without breaking the bank.
> 📊 According to HubSpot, 54% of consumers want to see more video content from a brand or business they support.
If you're recording your own video, make sure you have good lighting, sound, and camera equipment. Practice your delivery and try to be natural and engaging. Alternatively, you can use AI avatars to create realistic and engaging videos without having to record yourself. Percify's AI avatars can be customized to match your brand and target audience, making it easy to create videos that resonate.
Once you've recorded your video (or generated it with AI), it's time to edit it. Use a video editing software to trim the footage, add transitions, music, and text overlays. Pay attention to the pacing and flow of your video, and make sure it's visually appealing.
Before you publish your video, optimize it for search and social media. Write a compelling title and description that includes relevant keywords. Add tags and categories to help people find your video. Choose a thumbnail that is visually appealing and representative of your video's content.
Once you've published your video, it's time to promote it. Share your video on social media, embed it on your website, and send it to your email list. Consider running paid advertising campaigns to reach a wider audience.
After you've promoted your video, track your results and make adjustments as needed. Monitor your video's views, engagement, and conversion rates. Use this data to identify what's working and what's not, and make changes to your video strategy accordingly.
Percify's AI-powered platform offers a range of features that can help you create high-converting marketing videos more efficiently and effectively:
> 💡 Pro Tip: Use Percify's AI avatars to create personalized video messages for your target audience, increasing engagement and conversion rates.
Let's look at a couple of examples to illustrate these principles:
"Effective video marketing is about understanding your audience and crafting content that resonates with their needs and desires." — This principle underlies effective marketing videos.
As we look ahead, several key trends are poised to shape the future of video marketing:
By staying ahead of these trends, you can position yourself for success in the ever-evolving world of video marketing.
In conclusion, marketing videos are a powerful tool for capturing attention, driving engagement, and boosting conversions. By following the steps outlined in this guide and leveraging AI-powered tools like Percify, you can create high-converting videos that resonate with your target audience and deliver tangible results. Ready to elevate your video marketing strategy? Explore Percify's features and start creating engaging videos today. What impactful video will you create next?
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