7 Steps to Launch a Video That Converts (Percify vs Synthesia)

Did you know that videos generate 1200% more shares than text and images combined? In today's digital landscape, knowing how to start a video that captures attention and drives results is crucial for businesses of all sizes. The opportunity to connect with your audience through engaging video content is immense, but only if you do it right.

This comprehensive guide will walk you through a proven 7-step process to launch videos that convert, comparing leading platforms like Percify and Synthesia along the way. You'll learn how to plan, create, and optimize your videos for maximum impact, ensuring your message resonates and drives conversions.

Before you even think about cameras or AI avatars, you need a clear understanding of your video's purpose and target audience. What problem are you solving? Who are you trying to reach?

• Identify Your Goals: What do you want your viewers to do after watching the video? Subscribe? Visit your website? Make a purchase?
• Know Your Audience: What are their interests, pain points, and preferred platforms? Tailor your message and style accordingly.
• Craft a Compelling Narrative: How will you tell your story in a way that resonates with your audience and achieves your goals?

Without a clear purpose and understanding of your audience, your video will likely fall flat. This foundational step is crucial for creating content that truly connects and converts.

Once you know your audience and goals, it's time to create a script and storyboard. This will provide a roadmap for your video production, ensuring a smooth and efficient process.

• Write a Concise Script: Keep it short, engaging, and focused on your key message. Use clear and simple language.
• Create a Visual Storyboard: Map out each scene with sketches or descriptions. This will help you visualize the video and plan your shots.
• Incorporate a Strong Call to Action: Tell viewers exactly what you want them to do next.

You have two primary options for creating your video: traditional filming with actors or using AI avatars. Each approach has its pros and cons.

• Traditional Filming: Offers authenticity and emotional connection, but can be expensive and time-consuming.
• AI Avatars: Cost-effective, scalable, and customizable, but may lack the human touch of traditional filming.

Platforms like Percify and Synthesia offer powerful AI avatar solutions that allow you to create professional-quality videos without the need for expensive equipment or actors. Percify, in particular, shines with its advanced customization options and realistic avatar movements.

Choosing the right platform is crucial for creating high-quality AI avatar videos. Percify and Synthesia are two leading options, but they have key differences.

• Percify: Offers a wider range of customizable avatars, more natural-sounding voices, and advanced animation features. It's ideal for businesses that want to create highly personalized and engaging videos.
• Synthesia: A solid platform with a large library of avatars and templates. It's a good option for businesses that need to create videos quickly and easily.

The best platform for you will depend on your specific needs and budget. Consider factors like avatar customization, voice quality, ease of use, and pricing.

Let's walk through the process of creating a video using Percify.

1. Sign Up for Percify: Create an account and explore the platform's features.
2. Choose Your Avatar: Select an avatar from Percify's library or create your own custom avatar.
3. Write Your Script: Enter your script into Percify's text editor.
4. Customize Your Avatar's Voice: Choose from a variety of natural-sounding voices and adjust the speed and pitch.
5. Animate Your Avatar: Use Percify's animation tools to add gestures, expressions, and movements to your avatar.
6. Add Backgrounds and Music: Choose from Percify's library of backgrounds and music or upload your own.
7. Preview and Generate Your Video: Review your video and generate a high-quality version.

1. Choose Your Avatar: Select an avatar from Percify's library or create your own custom avatar.
2. Write Your Script: Enter your script into Percify's text editor.
3. Customize Your Avatar's Voice: Choose from a variety of natural-sounding voices and adjust the speed and pitch.
4. Animate Your Avatar: Use Percify's animation tools to add gestures, expressions, and movements to your avatar.
5. Add Backgrounds and Music: Choose from Percify's library of backgrounds and music or upload your own.
6. Preview and Generate Your Video: Review your video and generate a high-quality version.

1. Write Your Script: Enter your script into Percify's text editor.
2. Customize Your Avatar's Voice: Choose from a variety of natural-sounding voices and adjust the speed and pitch.
3. Animate Your Avatar: Use Percify's animation tools to add gestures, expressions, and movements to your avatar.
4. Add Backgrounds and Music: Choose from Percify's library of backgrounds and music or upload your own.
5. Preview and Generate Your Video: Review your video and generate a high-quality version.

1. Customize Your Avatar's Voice: Choose from a variety of natural-sounding voices and adjust the speed and pitch.
2. Animate Your Avatar: Use Percify's animation tools to add gestures, expressions, and movements to your avatar.
3. Add Backgrounds and Music: Choose from Percify's library of backgrounds and music or upload your own.
4. Preview and Generate Your Video: Review your video and generate a high-quality version.

1. Animate Your Avatar: Use Percify's animation tools to add gestures, expressions, and movements to your avatar.
2. Add Backgrounds and Music: Choose from Percify's library of backgrounds and music or upload your own.
3. Preview and Generate Your Video: Review your video and generate a high-quality version.

1. Add Backgrounds and Music: Choose from Percify's library of backgrounds and music or upload your own.
2. Preview and Generate Your Video: Review your video and generate a high-quality version.

1. Preview and Generate Your Video: Review your video and generate a high-quality version.

Percify's intuitive interface and powerful features make it easy to create professional-quality videos that convert.

Creating a great video is only half the battle. You also need to optimize it for search and engagement.

• Choose a Compelling Title: Use relevant keywords and make it catchy.
• Write a Detailed Description: Include keywords and a clear call to action.
• Add Relevant Tags: Help viewers find your video by adding relevant tags.
• Create an Engaging Thumbnail: Use a high-quality image that captures attention.
• Promote Your Video: Share your video on social media, email, and your website.

Once your video is live, it's important to track your results and iterate based on what you learn.

• Monitor Key Metrics: Track views, engagement, and conversions.
• Analyze Your Data: Identify what's working and what's not.
• Make Adjustments: Refine your video strategy based on your findings.

By continuously tracking and analyzing your results, you can optimize your videos for maximum impact and conversions. This data-driven approach is essential for achieving long-term success.

Let's look at a few real-world examples of how businesses are using AI avatar videos to drive results.

• Example 1: Product Demo: A software company uses a Percify avatar to demonstrate the features of its new product. The avatar guides viewers through the software and highlights its key benefits. Before: Static webpage with text. After: Engaging video with a friendly avatar, resulting in a 30% increase in demo requests.
• Example 2: Customer Onboarding: An e-commerce company uses a Synthesia avatar to welcome new customers and guide them through the onboarding process. The avatar explains how to use the website and provides helpful tips. Before: Lengthy text-based emails. After: Personalized video greeting, leading to a 20% reduction in customer support tickets.

| Feature | Percify | Synthesia |

| ---------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

| Avatar Customization | Extensive customization options, allowing you to create highly realistic and unique avatars. | Limited customization options. Avatars are generally more generic. |

| Voice Quality | Offers a wider range of natural-sounding voices with advanced customization options. | Offers a good selection of voices, but they may sound less natural than Percify's. |

| Animation | Advanced animation features, including realistic gestures, expressions, and movements. | Basic animation features. |

| Ease of Use | User-friendly interface with a drag-and-drop editor. | User-friendly interface, but may be less intuitive than Percify's. |

| Pricing | Offers flexible pricing plans to suit different needs and budgets. | Offers a variety of pricing plans, but may be more expensive than Percify for certain features. |

"[The key to successful video marketing is understanding your audience and creating content that resonates with them.]" — This principle underlies effective video marketing strategies.

Creating videos that convert requires a strategic approach. By following these 7 steps, you can launch videos that capture attention, engage your audience, and drive results. Remember to define your purpose, script your video, choose the right platform (like Percify!), optimize for search, and track your results. Mastering how to start a video is a game changer for businesses seeking to connect with their audience in a meaningful and impactful way.

Ready to take your video marketing to the next level? Explore Percify's AI avatar solutions and start creating videos that convert today!