Of course. Here is the detailed concept for the promotional video and poster, based on the "KFC Comes Home to Bhutan" campaign and the emotional appeal strategy. --- Promotional Video Concept Title: The New Tradition Length: 90 Seconds Appeal: Emotional Core Message: "Share the Joy, Share a Meal." Storyboard / Scene-by-Scene Breakdown: SCENE 1: THE OLD & THE NEW (0:00 - 0:15) · VISUALS: The video opens with a slow, beautiful shot of traditional Bhutanese architecture. We are inside a warm, wooden home. An elderly grandfather in a gho is gently placing a piece of traditional food on his young grandson's plate. The scene is serene, full of love and tradition. The camera focuses on the grandfather's kind eyes and the child's smiling face. · SOUND: Soft, ambient sounds of the household. A gentle, melodic tune from a dramnyen (Bhutanese lute) begins. SCENE 2: A MODERN BHUTAN (0:15 - 0:30) · VISUALS: A smooth transition. The young boy from the first scene is now a man in his 30s, wearing a modern jacket over a gho. He is walking through the vibrant, sunny streets of Thimphu, past a mix of traditional and modern buildings. He checks his phone and smiles, his purpose clear. He arrives at a clean, welcoming, and brand-new KFC restaurant. · SOUND: The music subtly incorporates a modern, upbeat rhythm, blending with the traditional melody. Sounds of the city are heard faintly. SCENE 3: THE SURPRISE (0:30 - 0:45) · VISUALS: The man emerges from the KFC holding the iconic red bucket. He carries it home. He walks through his front door, and his own young son runs up to him, curious. The man smiles and holds up the bucket. The child’s eyes widen with curiosity and excitement. · SOUND: The music swells slightly with a sense of anticipation and warmth. SCENE 4: SHARING THE JOY (0:45 - 1:15) - THE CORE SCENE · VISUALS: This is the heart of the video. The family is now gathered around the table—the same grandfather from the beginning, the father, the mother in a beautiful kira, and the children. The KFC bucket is opened in the center. Hands from different generations reach in together. · Close-up: The grandfather bites into a piece of Original Recipe chicken. A look of pleasant surprise and enjoyment crosses his face. · Close-up: The children laughing, their faces lit with joy as they eat. · Wide shot: The whole family is talking, laughing, and sharing the meal. The scene is not about eating; it's about connecting. The red KFC bucket is a centerpiece of this new, happy memory. · SOUND: The music is at its fullest here—warm, uplifting, and celebratory. The sounds of family laughter and conversation are prominent. SCENE 5: THE CIRCLE OF JOY (1:15 - 1:30) · VISUALS: The final shot mirrors the first. The grandfather now places a piece of KFC chicken on his grandson's (the child's) plate, just as he once did with traditional food. He gives a warm, knowing smile to his son (the father), acknowledging this new addition to their family moments. The camera slowly pulls back, showing the happy, multi-generational family together. · SOUND: The music softens, returning to the gentle traditional melody. · VOICEOVER (Warm, gentle voice, in Dzongkha or English): "Some joys are universal. The joy of a shared meal, the joy of family. KFC is now in Bhutan." · ON-SCREEN TEXT: Share the Joy, Share a Meal. · FINAL SHOT: The KFC logo appears on screen, clean and proud, followed by the text: "Welcome to KFC Bhutan." ---