Better Than Wistia? Percify Transforms Videos Into Clickable Links

Tired of videos that just sit there? Did you know that viewers are 85% more likely to purchase a product after watching a video about it? The problem is, traditional video platforms often leave viewers passively consuming content. You can't directly turn a video into a link that drives action. That's where Percify comes in.

This article will explore how Percify transforms static videos into dynamic, clickable experiences, boosting engagement and conversions. You'll learn how to add interactive elements, calls to action, and track performance, all within a user-friendly platform.

Traditional video platforms like Wistia are great for hosting and streaming, but they often fall short when it comes to driving specific actions. Viewers watch, but then what? They have to manually search for a product, visit a website, or fill out a form. This friction leads to lost opportunities.

Missed Opportunities

Imagine a product demo video. A viewer sees a product they love, but they have to leave the video, search for the product online, and navigate through a website to make a purchase. That's a lot of steps, and each step increases the chance of them abandoning the process. Passive video creates unnecessary obstacles between viewer interest and desired outcome.

Lack of Engagement

Passive viewing can also lead to decreased engagement. Viewers might lose interest halfway through, or simply forget about the video later. Without interactive elements, videos become a one-way street, failing to capture and maintain audience attention.

Percify changes the game by allowing you to turn a video into a link that's packed with interactive elements. This means you can add clickable buttons, quizzes, forms, and more, directly within your video. This transforms videos from passive entertainment into powerful conversion tools.

Enhanced User Experience

By adding interactive elements, you create a more engaging and enjoyable viewing experience. Viewers can actively participate, explore different options, and get personalized information, all within the video itself. This keeps them hooked and increases the likelihood of them taking the desired action.

Boosted Conversions

Interactive video directly addresses the problem of missed opportunities. With clickable links and calls to action, you make it incredibly easy for viewers to purchase a product, sign up for a newsletter, or learn more about your brand. This streamlined process leads to significantly higher conversion rates.

Here's how you can use Percify to transform your videos into interactive experiences:

1. Upload Your Video: Start by uploading your video to the Percify platform. Percify supports various video formats, ensuring compatibility with your existing content.
2. Add Interactive Elements: Use Percify's intuitive editor to add interactive elements to your video. You can add clickable buttons, quizzes, polls, forms, and more. Customize the appearance and behavior of these elements to match your brand and objectives.
3. Define Actions: For each interactive element, define the action you want viewers to take. This could be visiting a website, filling out a form, or making a purchase. Percify integrates with various third-party platforms, making it easy to connect your video to your existing marketing ecosystem.
4. Customize Appearance: Make sure the interactive elements match your brand. Customize the color, font, and style of your buttons and other elements to create a cohesive and professional look.
5. Preview and Test: Before publishing your video, preview it to ensure that all interactive elements are working correctly. Test the video on different devices and browsers to ensure a consistent experience for all viewers.
6. Share Your Interactive Video: Once you're satisfied with your video, share it with your audience. Percify provides various sharing options, including embedding the video on your website, sharing it on social media, or sending it via email.
7. Analyze Performance: Track the performance of your interactive video using Percify's analytics dashboard. See how many people watched the video, clicked on interactive elements, and completed desired actions. Use these insights to optimize your videos and improve your results.

Let's look at some real-world examples of how Percify can be used to turn a video into a link and drive results:

E-commerce Product Demos

Imagine an e-commerce company showcasing a new product in a video. With Percify, they can add clickable buttons directly within the video, allowing viewers to purchase the product with a single click. This eliminates the need for viewers to search for the product on the company's website, significantly increasing conversion rates.

Before Percify: Viewers watch the demo, then have to search for the product.

After Percify: Viewers can click a button within the video to purchase immediately.

Online Courses and Training

Online course creators can use Percify to add interactive quizzes and polls to their videos. This allows them to assess student understanding and provide personalized feedback. It turns a passive viewing experience into an engaging and interactive learning session.

Before Percify: Students passively watch lectures.

After Percify: Students actively participate and test their knowledge.

Marketing Campaigns

Marketing teams can use Percify to create interactive video ads that drive leads and sales. By adding clickable forms and calls to action, they can capture valuable information from viewers and guide them through the sales funnel.

While Wistia offers basic video hosting and analytics, Percify provides a comprehensive suite of interactive features that take your videos to the next level. Percify allows you to create truly engaging and effective video experiences that drive results. Percify isn't just about hosting videos; it's about transforming them into powerful tools that turn a video into a link that converts.

Enhanced Interactivity

Percify offers a wider range of interactive elements than Wistia, including quizzes, polls, forms, and more. This allows you to create more engaging and personalized video experiences.

Advanced Analytics

Percify provides detailed insights into viewer behavior, allowing you to track which interactive elements are most effective and optimize your videos accordingly. This level of analytics is not available on Wistia.

Seamless Integration

Percify integrates seamlessly with various third-party platforms, making it easy to connect your video to your existing marketing ecosystem. This includes integrations with CRM systems, email marketing platforms, and more.

Ready to transform your videos into clickable links with Percify? Here's a checklist to get you started:

Percify is more than just a video hosting platform; it's a powerful tool that allows you to turn a video into a link and drive meaningful results. By adding interactive elements, you can create engaging and personalized video experiences that boost conversions and achieve your marketing goals. Ready to unlock the power of interactive video? Sign up for a free trial of Percify today and see the difference for yourself. What interactive video will you create next?