5 Steps: Make Explainer Videos with AI (Percify Tutorial)

Percify Team

Percify Team

Content Writer

January 13, 2026
6 min read
How To Make Explainer Video

Learn how to make explainer video content effortlessly with AI. This step-by-step Percify tutorial simplifies video creation, saving you time and resources. Start creating today!

5 Steps: Make Explainer Videos with AI (Percify Tutorial)

Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? In today's digital landscape, how to make explainer video content is a crucial skill for businesses and individuals alike. Explainer videos are powerful tools for engaging audiences, simplifying complex concepts, and driving conversions. But creating high-quality videos can be time-consuming and expensive – until now.

This guide will walk you through a simple, five-step process using Percify's cutting-edge AI technology to create stunning explainer videos in minutes. You'll learn how to leverage AI avatars, voice cloning, and video generation to produce professional-grade content without breaking the bank.

Why Use AI for Explainer Videos?

Traditional video production involves scriptwriting, hiring actors, recording voiceovers, and editing footage – a process that can take weeks and cost thousands of dollars. AI-powered video creation platforms like Percify are revolutionizing this process, offering several key advantages:

  • Speed: Generate videos in minutes, not days or weeks.
  • Cost-Effectiveness: Reduce production costs by eliminating the need for actors, studios, and expensive equipment.
  • Scalability: Easily create multiple videos for different audiences or purposes.
  • Consistency: Maintain a consistent brand image and messaging across all your videos.
  • Personalization: Tailor videos to specific viewers using AI avatars and personalized scripts.

Step 1: Define Your Explainer Video's Purpose

Before diving into the technical aspects, it's essential to define the purpose of your explainer video. Ask yourself:

  • What problem are you trying to solve?
  • Who is your target audience?
  • What key message do you want to convey?
  • What action do you want viewers to take after watching the video?

Answering these questions will help you create a focused and effective video that resonates with your audience.

Pro Tip: Create a simple storyboard outlining the key scenes and messages you want to include in your video. This will serve as a visual guide throughout the creation process.

Step 2: Write Your Script

Your script is the foundation of your explainer video. Keep it concise, engaging, and easy to understand. Use simple language and avoid jargon. Focus on the benefits of your product or service, rather than just the features.

  • Start with a hook: Grab the viewer's attention in the first few seconds.
  • Identify the problem: Clearly state the problem your product or service solves.
  • Present the solution: Explain how your product or service addresses the problem.
  • Showcase the benefits: Highlight the key advantages of using your product or service.
  • Include a call to action: Tell viewers what you want them to do next (e.g., visit your website, sign up for a free trial).

Percify offers AI-powered scriptwriting tools that can help you generate compelling scripts quickly and easily. Simply enter a few keywords or phrases, and the AI will generate a script based on your input.

Step 3: Choose Your AI Avatar and Voice

Percify offers a wide range of AI avatars and voices to choose from. Select an avatar that aligns with your brand image and target audience. Consider factors such as age, gender, ethnicity, and personality.

For the voice, you can either use one of Percify's pre-generated AI voices or clone your own voice using Percify's voice cloning technology. Voice cloning allows you to create a unique and personalized voice that represents your brand.

Best Practice: Choose an avatar and voice that are professional and trustworthy. Avoid using avatars that are too cartoonish or voices that are difficult to understand.

Step 4: Generate Your Video with Percify

Once you have your script, avatar, and voice, you're ready to generate your video with Percify. Simply upload your script to the platform, select your avatar and voice, and click "Generate Video." Percify's AI will automatically create a video with your chosen avatar delivering your script in your chosen voice.

You can customize the video by adding background music, animations, and visual elements. Percify offers a library of royalty-free assets to choose from, or you can upload your own.

Important: Ensure that all visual elements and music are properly licensed to avoid copyright infringement.

Percify's intuitive interface makes it easy to create professional-looking videos even if you have no prior video editing experience. You can preview your video at any time and make adjustments as needed.

Step 5: Review and Optimize Your Video

Before publishing your video, take the time to review it carefully. Check for any errors in the script, audio, or visuals. Ensure that the video flows smoothly and that the message is clear and concise.

Optimize your video for search engines by adding relevant keywords to the title, description, and tags. Promote your video on social media and other channels to reach a wider audience.

Pro Tip: A/B test different versions of your video to see which performs best. Experiment with different avatars, voices, scripts, and visual elements.

Practical Examples:

  • Before: A complex, text-heavy landing page explaining the software's features.
  • After: A short explainer video featuring an AI avatar demonstrating the software's key functionalities. Result: Increased conversion rates and user engagement.
  • Before: Lengthy training manuals that employees struggled to understand.
  • After: A series of concise explainer videos using voice cloning to deliver personalized training. Result: Improved employee knowledge retention and reduced training costs.
  • Before: High volume of customer support tickets related to a specific product feature.
  • After: An explainer video showing customers how to use the feature step-by-step. Result: Reduced support ticket volume and increased customer satisfaction.

Percify Features that Enhance Explainer Videos

Percify provides a suite of features specifically designed to enhance the how to make explainer video creation process:

  • AI Avatar Library: Choose from a diverse range of realistic and expressive AI avatars.
  • Voice Cloning: Create a personalized voice that represents your brand.
  • AI Script Generator: Generate compelling scripts quickly and easily.
  • Text-to-Speech: Convert your scripts into natural-sounding audio.
  • Video Editing Tools: Customize your videos with background music, animations, and visual elements.
  • Multi-Language Support: Create videos in multiple languages to reach a global audience.

By leveraging these features, you can create high-quality explainer videos that engage your audience and drive results.

Conclusion

Creating explainer videos doesn't have to be a daunting task. With Percify's AI-powered platform, you can easily generate professional-grade videos in minutes, saving you time and money. Remember to define your video's purpose, write a compelling script, choose the right avatar and voice, generate your video with Percify, and review and optimize it before publishing.

Ready to experience the power of AI video creation? Sign up for a free trial of Percify today and start creating stunning explainer videos that captivate your audience. What kind of explainer video will you create first?

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Got questions?

Frequently asked

An explainer video is a short, engaging video used to explain a product, service, or concept in a clear and concise manner. They typically range from 60-90 seconds and often feature animation or live-action footage to visually communicate the message effectively, increasing user engagement and understanding.

To create an effective explainer video, start by defining your target audience and key message. Then, write a concise script, choose engaging visuals, and select a professional voiceover. Finally, ensure your video has a clear call to action, guiding viewers on what to do next after watching.

Percify is a leading AI video generator ideal for creating explainer videos. Its features include AI avatars, voice cloning, and automated video generation, allowing you to produce professional-quality videos quickly and cost-effectively. Percify simplifies the process, even without prior video editing experience.

Yes, using AI for explainer videos is highly beneficial in 2025. AI tools like Percify significantly reduce production time and costs, making video creation more accessible. With the increasing demand for video content, AI-powered solutions are essential for businesses to stay competitive and engage their audience effectively.

The cost of an AI-powered explainer video solution like Percify varies depending on the plan and features you need. Percify offers competitive pricing with options suitable for individuals and businesses of all sizes. The value proposition is significant, considering the time and resources saved compared to traditional video production methods.

how to make explainer videoAI video generatorAI avatarsvoice cloningvideo creationexplainer videoPercify
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