5 Steps to Explainer Video Production Success (Percify Guide)

Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? Explainer videos are a powerful tool for businesses of all sizes, but creating them can feel daunting. This guide breaks down the explainer videos production process into five manageable steps, showing you how to leverage AI and innovative technology to create compelling content that converts. We'll explore how platforms like Percify can streamline the entire process, saving you time and resources.

This guide will teach you:

• How to craft a compelling explainer video script.
• How to choose the right visuals to engage your audience.
• How to leverage AI avatars and voice cloning for a professional touch.
• How to bring your explainer video to life with animation and editing.
• How to optimize your video for maximum impact and reach.

Before you even think about scriptwriting or visuals, it's crucial to define your goal and understand your audience. What problem are you solving? Who are you trying to reach? What action do you want them to take after watching your video?

• Define your objective: Are you trying to increase brand awareness, generate leads, or drive sales? A clear objective will guide your entire video production process.
• Identify your target audience: Understand their demographics, interests, and pain points. This will help you tailor your message and choose the right tone and style for your video.
• Determine your call to action (CTA): What do you want viewers to do after watching your video? Visit your website, sign up for a free trial, or make a purchase? Make your CTA clear and compelling.

Knowing your audience also helps you determine the appropriate length for your explainer video. Shorter is often better, especially for attention-grabbing content.

Examples of Goals:

• Increase Website Traffic: Drive more visitors to your website to explore your products or services.
• Generate Leads: Collect contact information from potential customers interested in your offering.
• Boost Sales: Encourage viewers to purchase your product or service directly.

The script is the backbone of your explainer video. It should be clear, concise, and engaging. Focus on highlighting the problem you're solving and how your product or service provides a solution. Keep it brief and avoid jargon.

• Start with a hook: Grab your audience's attention in the first few seconds with a compelling question, statistic, or statement.
• Introduce the problem: Clearly articulate the problem your product or service solves.
• Present your solution: Explain how your product or service addresses the problem and provides a unique value proposition.
• Showcase benefits: Highlight the key benefits of using your product or service.
• Include a clear call to action: Tell viewers what you want them to do next.

Remember to write in a conversational tone. Imagine you're explaining your product or service to a friend. This will make your video more relatable and engaging.

The visuals in your explainer video should complement your script and help illustrate your message. Choose visuals that are engaging, informative, and visually appealing. Consider using a combination of animation, screen recordings, and live-action footage.

• Animation: Animation is a great way to explain complex concepts in a simple and engaging way. Use animation to create characters, illustrate processes, and add visual interest.
• Screen Recordings: Screen recordings are useful for demonstrating how your product or service works. Use screen recordings to show viewers how to navigate your website, use your app, or access specific features.
• Live-Action Footage: Live-action footage can add a personal touch to your explainer video. Use live-action footage to introduce your team, showcase your company culture, or feature customer testimonials.

Percify's AI avatar technology allows you to create realistic and engaging avatars to represent your brand. You can customize the avatar's appearance, voice, and expressions to match your brand identity. Using Percify, you can create visuals without expensive equipment or actors.

Example: Before/After with Percify

Once you have your script and visuals, it's time to bring your video to life. This involves recording voiceovers, adding music and sound effects, and editing the video together.

• Voiceover: A professional voiceover is essential for a high-quality explainer video. Use a clear and engaging voice that matches your brand personality. Percify's voice cloning technology allows you to create a custom voice for your avatar, ensuring brand consistency.
• Music and Sound Effects: Music and sound effects can add emotion and impact to your video. Choose music and sound effects that complement your message and enhance the viewing experience.
• Video Editing: Video editing is the process of assembling your footage, adding transitions, and incorporating text and graphics. Use a video editing software to create a polished and professional-looking video.

Percify’s AI video generation technology simplifies the entire video creation process. You can easily upload your script, choose your visuals, and generate a high-quality explainer video in minutes. The platform handles the technical aspects of video editing, allowing you to focus on creating compelling content.

Once your video is complete, it's time to optimize it for maximum impact and reach. This involves choosing the right platform, optimizing your video for search engines, and promoting your video to your target audience.

• Choose the Right Platform: Consider where your target audience spends their time online. YouTube is a popular platform for explainer videos, but you may also want to consider other platforms like Vimeo, LinkedIn, and Facebook.
• Optimize for Search Engines: Use relevant keywords in your video title, description, and tags to help people find your video on search engines.
• Promote Your Video: Share your video on social media, embed it on your website, and email it to your subscribers. You can also run paid advertising campaigns to reach a wider audience.

Optimizing for SEO

• Keyword Research: Identify the keywords that your target audience is using to search for information about your product or service.
• Video Title: Include your primary keyword in your video title.
• Video Description: Write a compelling video description that includes your primary keyword and a brief summary of your video.
• Video Tags: Use relevant keywords as video tags to help people find your video on search engines.

By following these five steps, you can create engaging and effective explainer videos that drive results for your business. Percify's AI-powered platform can help you streamline the entire process, saving you time and resources. Start creating your explainer video today!

Let's say you have a new SaaS product for project management. An explainer video can quickly showcase its features and benefits. Using Percify, you can create a video with an AI avatar demonstrating the software, highlighting key functionalities, and addressing common user pain points. This eliminates the need for expensive live demos or lengthy written tutorials.

Creating effective explainer videos production doesn't have to be overwhelming. By defining your goals, crafting a compelling script, choosing the right visuals, leveraging AI technology, and optimizing for reach, you can create videos that engage your audience and drive results. Percify offers a suite of tools to simplify and enhance your video creation process. Ready to unlock the power of AI-driven video creation? Explore Percify's features and start crafting your next explainer video today!