5 Text in Video Mistakes & How Percify Avoids Them

Did you know that videos with well-placed and legible text can increase viewer retention by up to 80%? But poorly implemented text in video can be a major turn-off, leading to decreased engagement and a wasted opportunity to connect with your audience. Creating compelling videos requires more than just great visuals; it demands careful attention to detail, especially when it comes to incorporating text. In this guide, we'll explore five common mistakes people make when adding text to their videos and, more importantly, how Percify's powerful AI video generation platform helps you avoid them.

Text in video serves several crucial functions. It can:

• Reinforce key messages
• Provide context and clarity
• Enhance accessibility (especially for viewers who watch with the sound off)
• Drive engagement and calls to action

However, when text is poorly executed, it can detract from the overall viewing experience and even confuse your audience.

One of the most common mistakes is using fonts that are difficult to read. This can be due to several factors, including:

• Font style: Ornate or overly stylized fonts can be distracting and hard to decipher.
• Font size: Text that is too small will be unreadable, especially on smaller screens.
• Contrast: Insufficient contrast between the text and the background makes the text blend in.

✅ Best Practice: Stick to clean, simple fonts like Arial, Helvetica, or Open Sans. Ensure the font size is large enough to be easily read on all devices and that there's ample contrast between the text and the background.

Percify helps you avoid this issue by offering a curated selection of professionally designed font templates that are optimized for readability and visual appeal. The platform also allows you to easily adjust font size, color, and placement to ensure optimal legibility.

Where and when you place text in your video significantly impacts its effectiveness. Text that obscures important visuals or appears and disappears too quickly can be frustrating for viewers.

Placement Problems

• Obstructing Key Elements: Text should never cover up crucial parts of the video, such as faces or important objects.
• Inconsistent Positioning: Shifting text positions can be distracting and unprofessional.

Timing Troubles

• Too Short: Viewers need enough time to read and process the text.
• Too Long: Text that lingers on screen for too long can become monotonous.

Percify's intuitive timeline editor allows you to precisely control the placement and timing of your text elements. You can easily drag and drop text boxes to the desired location and adjust the duration of each text segment with frame-accurate precision.

Less is often more when it comes to text in video. Overloading the screen with too much text can overwhelm viewers and make it difficult for them to focus on the core message.

• Too Many Lines of Text: Keep your text concise and break it down into easily digestible chunks.
• Too Many Elements: Avoid adding excessive graphics or animations that compete with the text for attention.

Percify encourages a minimalist approach by providing templates that prioritize clarity and visual hierarchy. The platform also offers features like text masking and background blurring to help create a clean and uncluttered visual environment.

With the majority of video views now happening on mobile devices, it's crucial to ensure that your text is optimized for smaller screens. Text that looks great on a desktop monitor may be unreadable on a smartphone.

• Font Size: Use larger font sizes to ensure readability on mobile devices.
• Line Breaks: Optimize line breaks to prevent text from wrapping awkwardly.
• Placement: Position text in areas that are easily visible on smaller screens.

Percify's responsive design capabilities ensure that your videos look great on any device. The platform automatically adjusts font sizes and layouts to optimize the viewing experience for mobile users. You can also preview your videos on different screen sizes to ensure that the text is legible and well-positioned.

Maintaining a consistent visual style throughout your video is essential for creating a professional and cohesive look. Inconsistent font choices, colors, or text animations can make your video appear amateurish and disjointed.

• Font Consistency: Stick to a limited number of fonts (ideally no more than two) and use them consistently throughout the video.
• Color Palette: Establish a consistent color palette and use it for your text and other visual elements.
• Animation Style: Choose a consistent animation style for your text and stick to it throughout the video.

Percify's brand kit feature allows you to save your preferred fonts, colors, and animation styles as presets. This makes it easy to maintain consistency across all of your videos, ensuring a professional and on-brand look.

Percify is more than just a video generation platform; it's a complete solution for creating engaging and effective video content. Here's how Percify helps you avoid the common text in video mistakes we've discussed:

1. AI-Powered Text Generation: Percify can automatically generate compelling text based on your video content, saving you time and effort.
2. Customizable Templates: Choose from a wide range of professionally designed templates that are optimized for readability and visual appeal.
3. Intuitive Timeline Editor: Easily control the placement and timing of your text elements with frame-accurate precision.
4. Responsive Design: Ensure that your videos look great on any device with Percify's responsive design capabilities.
5. Brand Kit Feature: Maintain consistency across all of your videos by saving your preferred fonts, colors, and animation styles as presets.

Example 1: Before & After - Improving Legibility

Imagine a promotional video for a new software product. The original video uses a thin, script-style font that is difficult to read, especially on mobile devices. Using Percify, we can easily replace the font with a bolder, sans-serif font and increase the font size. The result is a much more legible and engaging video.

Example 2: Before & After - Optimizing Placement

A training video features text that obscures the presenter's face. With Percify, we can reposition the text to a less intrusive location, ensuring that viewers can see both the text and the presenter clearly.

Before publishing your next video, make sure you've checked the following:

Adding text to your videos can significantly enhance their effectiveness, but it's crucial to avoid common mistakes that can detract from the viewing experience. By using Percify's powerful AI video generation platform, you can create stunning videos with perfectly placed and legible text that engages your audience and drives results. Ready to transform your video content? Explore Percify's features today and unlock the power of AI-driven video creation.