5 Ways to Use Team Videos for Internal Comms (Percify's Guide)

Did you know that employees are 75% more likely to watch a video than read an email? In today's fast-paced work environment, capturing and holding employee attention is paramount. That's where team videos come in. This guide will explore five innovative ways you can leverage the power of video to revolutionize your internal communications and foster a more connected and engaged workforce.

Internal communication is the backbone of any successful organization. It's how information flows, ideas are shared, and culture is cultivated. Traditional methods like emails and memos can often fall flat, leading to disengagement and missed information. Video, on the other hand, offers a dynamic and engaging alternative.

Video content is more easily digestible, memorable, and emotionally resonant. It allows employees to connect with their colleagues and leadership on a more personal level, fostering a stronger sense of community and belonging. This is especially important in today's remote and hybrid work environments.

Why Choose Team Videos?

• Increased Engagement: Videos are naturally more engaging than text-based content.
• Improved Retention: Visual information is processed faster and remembered longer.
• Enhanced Connection: Videos allow employees to see and hear their colleagues, fostering a sense of connection.
• Clearer Communication: Complex information can be explained more easily through visuals and demonstrations.
• Stronger Company Culture: Videos can showcase company values, celebrate successes, and highlight employee contributions.

Here are five practical ways you can start using team videos to improve your internal communications:

1. Company-Wide Announcements & Updates

Instead of sending out lengthy email chains, create short, engaging videos to announce important updates, policy changes, or company news. A video of the CEO sharing the company's vision for the next quarter can be far more impactful than a written statement.

• Benefits: More engaging than email, clearer messaging, humanizes leadership.
• Example: A video announcement about a new product launch featuring the development team and key stakeholders. Showcasing the team's excitement and the product's benefits can generate enthusiasm across the company.

2. Training & Onboarding

Video-based training programs are a highly effective way to onboard new employees and provide ongoing training to existing staff. Create video tutorials, demonstrations, and presentations to cover key topics and processes.

• Benefits: Consistent training, easily accessible, cost-effective, improved knowledge retention.
• Example: A series of videos demonstrating how to use the company's CRM system. New employees can watch the videos at their own pace and revisit them as needed.

3. Employee Spotlights & Success Stories

Highlighting employee achievements and sharing success stories is a great way to boost morale and recognize outstanding contributions. Create videos that showcase individual employees or teams and their accomplishments.

• Benefits: Boosts morale, recognizes achievements, fosters a culture of appreciation.
• Example: A video showcasing a sales team that exceeded their quarterly targets. The video can feature interviews with team members, highlighting their strategies and celebrating their success.

4. Internal Events & Celebrations

Capture the excitement of internal events, team-building activities, and company celebrations with video. Share these videos with the entire company to create a sense of community and belonging.

• Benefits: Creates a sense of community, shares experiences, boosts morale.
• Example: A video montage of the company's annual holiday party, featuring highlights from the event and messages from employees.

5. Leadership Communication & Town Halls

Use video to communicate directly with employees during town hall meetings, Q&A sessions, or regular updates from leadership. This allows for more personal and engaging communication.

• Benefits: Humanizes leadership, fosters transparency, allows for direct interaction.
• Example: A monthly video update from the CEO, addressing company performance, strategic initiatives, and answering employee questions submitted in advance.

Percify's AI avatar, voice cloning, and video generation technology can significantly streamline the process of creating team videos. Imagine creating professional-quality videos without the need for expensive equipment or extensive editing skills. Here's how Percify can help:

• AI Avatars: Use AI avatars to represent employees or leadership in videos, especially when they are unavailable for filming.
• Voice Cloning: Clone employee voices to create consistent and personalized audio for your videos.
• Video Generation: Easily create professional-quality videos from scripts, presentations, or existing content.

Practical Examples with Percify:

1. Creating a Training Video with an AI Avatar: Instead of filming a live instructor, use a Percify AI avatar to deliver training content. This is particularly useful for topics that require frequent updates, as you can easily modify the script and regenerate the video without re-filming.
2. Personalized Onboarding Videos: Use Percify's voice cloning feature to create personalized welcome videos for new employees, featuring their manager's voice and tailored content.

1. Identify Your Goals: What do you want to achieve with your team videos? Are you looking to improve communication, boost morale, or enhance training?
2. Plan Your Content: Create a content calendar and outline the topics you want to cover in your videos.
3. Choose Your Tools: Select the tools and technology you need to create your videos, such as Percify's AI avatar and video generation platform.
4. Create and Share: Produce your videos and share them with your team through internal communication channels.
5. Measure and Improve: Track the performance of your videos and gather feedback from employees to continuously improve your content.