How to Get Affordable Explainer Videos: 5 Budget-Friendly Tips

Did you know that a well-crafted explainer video can increase conversion rates by up to 80%? However, the explainer videos cost can often be a significant barrier for small businesses and startups. Creating engaging and informative videos doesn't have to drain your budget. In this guide, we'll explore five practical tips to produce high-quality explainer videos without breaking the bank.

Explainer videos are short, engaging videos that simplify complex concepts, showcase products, or tell a brand's story. They are incredibly effective because they cater to visual learners and can convey a lot of information in a short amount of time. They are a powerful tool for:

- Boosting Conversion Rates: As mentioned, they can significantly impact how many visitors become customers.

- Improving Brand Awareness: They help people understand what your brand is about quickly.

- Increasing Engagement: They keep your audience interested and entertained.

- Driving Sales: They can directly lead to more purchases.

Before diving into the cost-saving tips, let's quickly look at the traditional factors that influence the explainer videos cost:

• Scriptwriting: A well-written script is the foundation of a good explainer video.
• Storyboarding: Visualizing the video flow before production.
• Animation/Filming: Creating the visuals, whether animated or live-action.
• Voiceover: Professional narration to guide the viewer.
• Music and Sound Effects: Adding depth and emotion to the video.
• Editing and Post-Production: Polishing the final product.

One of the most significant ways to reduce the explainer videos cost is by embracing AI-powered video generation platforms like Percify. These platforms offer a range of features that streamline the video creation process, making it faster, easier, and more affordable.

With Percify, you can:

• Create AI Avatars: Use realistic or stylized avatars to present your message without hiring actors.
• Clone Your Voice: Generate natural-sounding voiceovers using your own voice or choose from a library of AI voices.
• Generate Videos from Text: Simply input your script and let the AI create a visually engaging video.

By automating many of the traditional video production steps, AI significantly reduces the time and resources required to create an explainer video. This leads to substantial cost savings.

The length and complexity of your script directly impact the explainer videos cost. A shorter, more focused script requires less animation, filming, voiceover time, and editing. Here's how to craft a budget-friendly script:

• Identify Your Key Message: What is the single most important thing you want viewers to take away from the video?
• Keep it Short and Sweet: Aim for a script that's no more than 60-90 seconds long.
• Use Simple Language: Avoid jargon and technical terms that your audience may not understand.
• Focus on Benefits: Highlight the benefits of your product or service rather than just listing features.

There are numerous free and low-cost resources available online that can help you create affordable explainer videos:

• Royalty-Free Music and Sound Effects: Sites like Pixabay and YouTube Audio Library offer a wide selection of free music and sound effects.
• Free Stock Footage and Images: Unsplash, Pexels, and Videvo provide high-quality stock footage and images that you can use in your videos.
• Free Video Editing Software: DaVinci Resolve is a powerful, professional-grade video editing software that is available for free.

If you're comfortable with basic video editing, consider creating your explainer video using pre-designed templates and DIY tools. Many online platforms offer customizable templates that you can easily adapt to your brand and message.

• Choose a Template: Select a template that aligns with your brand and the type of message you want to convey.
• Customize the Visuals: Replace the stock images and videos with your own assets.
• Add Your Script: Integrate your script into the template.
• Edit and Refine: Polish the video to ensure it's visually appealing and engaging.

Percify further simplifies this process by offering AI-powered video creation from text and the ability to create custom avatars, making DIY video creation even more accessible.

Instead of starting from scratch, consider repurposing existing content into an explainer video. This can save you a significant amount of time and effort.

• Turn Blog Posts into Videos: Summarize your blog post and create a short video that highlights the key points.
• Convert Presentations into Videos: Record a voiceover over your presentation slides and turn it into an engaging video.
• Transform Customer Testimonials into Videos: Feature customer testimonials in a short video to build trust and credibility.

Ready to create your affordable explainer video? Follow this checklist:

Let's look at a few real-world examples of how Percify can help you create affordable explainer videos:

• Problem: A startup needs to create a product demo video but has a limited budget for actors and voiceover artists.
• Solution with Percify: The startup uses Percify to create an AI avatar that represents their brand. They clone the CEO's voice to provide a personalized voiceover. The platform's text-to-video feature generates engaging visuals based on the product script.
• Result: A professional-looking product demo video at a fraction of the cost of traditional video production.

• Problem: A SaaS company wants to explain a new feature to its users but lacks the resources for a full-scale animation project.
• Solution with Percify: The company uses Percify to create a short explainer video with animated text and graphics. They use a pre-designed template and customize it with their brand colors and logo.
• Result: A clear and concise explanation of the new feature that effectively engages users.

Creating affordable explainer videos is no longer a pipe dream. By leveraging AI-powered platforms like Percify, writing concise scripts, utilizing free resources, embracing DIY tools, and repurposing existing content, you can produce high-quality videos that effectively communicate your message without breaking the bank. Remember, the key is to be creative, resourceful, and focused on delivering value to your audience. Ready to transform your communication strategy? Explore Percify's features and start creating engaging explainer videos today!