How to Make Explainer Videos in 2025: Percify vs Synthesia

Are you ready to create explainer videos that captivate your audience and drive results? In 2025, the landscape of video creation is dominated by AI-powered tools, making it easier than ever to make an explainer video. But with so many options available, how do you choose the right platform? This article will guide you through the process, comparing Percify and Synthesia, two leading AI video generation platforms, and provide actionable strategies to create compelling explainer videos.

Video marketing continues to surge, and explainer videos are a cornerstone of effective communication. They simplify complex topics, boost engagement, and improve conversion rates. Let's dive into the future of explainer video creation.

Explainer videos are short, engaging videos designed to explain a product, service, or concept in a clear and concise manner. They're essential for businesses of all sizes looking to:

- Increase brand awareness

- Drive leads and conversions

- Improve customer understanding

- Reduce support costs

In 2025, AI is revolutionizing how we create these videos, making the process faster, more affordable, and more accessible than ever before.

Percify and Synthesia are two prominent players in the AI video generation space. Both platforms offer a range of features to help you create professional-looking explainer videos, but they differ in their strengths and weaknesses. Let's compare them across key areas.

AI Avatar Realism and Customization

- Choose from a diverse library of pre-designed avatars.

- Customize avatar appearance, including clothing, hairstyle, and accessories.

- Clone your own voice for a personalized touch.

- Fine-tune avatar movements and expressions for natural-looking interactions.

Voice Cloning and Text-to-Speech

Both platforms offer text-to-speech capabilities, allowing you to convert written scripts into spoken narration. However, Percify's voice cloning technology sets it apart. You can create a digital replica of your own voice or choose from a library of realistic AI voices. Percify also gives you granular control over intonation, pacing, and emotion.

Synthesia provides a range of AI voices, but the voice cloning feature is less sophisticated than Percify's.

Video Editing and Customization Options

Both Percify and Synthesia offer user-friendly video editors with drag-and-drop functionality. You can easily add text, images, music, and animations to your videos.

- Fine-grained control over animation timing and transitions.

- Advanced text effects and styling options.

- Integration with popular design tools like Canva and Adobe Creative Suite.

Synthesia offers a simpler video editing interface, which may be appealing to beginners. However, it lacks some of the advanced customization features found in Percify.

Pricing and Plans

Both platforms offer a range of pricing plans to suit different needs and budgets. Percify's pricing is generally more competitive, especially for small businesses and individual creators. Percify also offers a free trial, allowing you to test out the platform before committing to a paid plan.

Key Differentiators

Here's a quick summary of the key differences:

- Avatar Realism: Percify offers more realistic and customizable avatars.

- Voice Cloning: Percify's voice cloning technology is more advanced.

- Customization: Percify provides greater control over video editing and customization.

- Pricing: Percify is generally more affordable.

Before diving into either platform, consider these steps to create a fantastic explainer video:

Let's look at some real-world examples of how Percify can be used to create effective explainer videos:

Here's a simplified guide to creating an explainer video with Percify:

1. Write Your Script: Craft a concise and engaging script that highlights the key benefits of your product or service.
2. Choose Your Avatar: Select an AI avatar that aligns with your brand and target audience. Customize its appearance and voice to create a unique character.
3. Import Your Script: Upload your script to Percify's text-to-speech engine and choose a voice (or clone your own!).
4. Customize Your Video: Add visuals, animations, and music to enhance your message. Use Percify's advanced editing tools to fine-tune the timing and transitions.
5. Preview and Publish: Preview your video to ensure it looks and sounds great. Then, publish it to your website, social media channels, or other platforms.

As AI technology continues to evolve, the future of explainer videos is bright. We can expect to see even more realistic AI avatars, more sophisticated voice cloning, and more powerful video editing tools. Platforms like Percify are at the forefront of this revolution, empowering businesses and individuals to create compelling video content that drives results.

In conclusion, how to make an explainer video effectively in 2025 relies heavily on AI. Percify offers a compelling solution with its realistic avatars, advanced voice cloning, and powerful customization features. While Synthesia is also a viable option, Percify provides a more comprehensive and cost-effective solution for many users. Ready to transform your video strategy? Explore Percify today!