The math behind the calculator
Views needed = customers ÷ (click through rate × conversion rate). Videos needed = views needed ÷ views a video gets.
Worked example: 20 customers a month at 2% click through and 5% buying needs 20,000 views: 10 videos a month at 2,000 views each. As 45 second talking videos on Percify that is 900 credits, about $21.99 as the Starter plan (425 credits) + 1 × 200 credit pack + 1 × 400 credit pack. Filmed at $150 a video, the same month costs $1,500.
Videos needed for each sales goal
At 2% click through, 5% of visitors buying, 2,000 views a video and 45 second videos. These rates are an example, not a benchmark: put your own into the calculator.
| Customers a month | Views needed | Videos a month | Videos a week | Percify credits | Cheapest on Percify |
|---|---|---|---|---|---|
| 5 | 5,000 | 3 | 0.7 | 270 | $6.99 |
| 10 | 10,000 | 5 | 1.2 | 450 | $11.99 |
| 20 | 20,000 | 10 | 2.3 | 900 | $21.99 |
| 50 | 50,000 | 25 | 5.8 | 2,250 | $55 |
| 100 | 100,000 | 50 | 11.5 | 4,500 | $104.99 |
Views a video matter more than anything else
For 20 customers a month at the same rates, here is how the number of videos changes with the views each one gets. Doubling views halves the videos, and so does doubling the click through rate.
| Views a video | Videos a month | Videos a week |
|---|---|---|
| 500 | 40 | 9.2 |
| 2,000 | 10 | 2.3 |
| 10,000 | 2 | 0.5 |
| 50,000 | 1 | 0.2 |
Where to find your own numbers
- Views a video: the median of your last 10 posts in your platform analytics. One post that took off makes an average look better than your normal week.
- Click through rate: link clicks, or profile visits if your link is in your bio, divided by views over the same period.
- Conversion rate: orders, sign ups or booked calls divided by visitors, from your store or site analytics. If you sell through calls, use calls booked, then multiply by the share that close.
- No history yet? Plan with cautious guesses, post for a month, then replace them with what you measured.
What the costs include
Filming cost is whatever one video costs you: a shoot, a paid creator, or your own hours at your own rate.
The Percify figure is for talking videos made from one photo and your voice with InfiniteTalk Fast, at 2 credits a second, priced at the cheapest mix of the published monthly plans and one time credit packs in US dollars. Editing, captions and posting are not included on either side.
Checked on 17 September 2026 against the published prices on percify.io/pricing.