AI avatar video for email marketing

Email clients strip or ignore embedded video and scripts, so a video that plays in one app shows nothing in another. The pattern that works everywhere is an image of the video with a visible play button, linked to a page where the video actually plays. If an image can show, it works.

The image is what earns the click, so treat it as the creative, not an afterthought:

• Pick a frame where the face looks at the camera, mid word, not blinking.
• Add a play button large enough to see on a phone.
• Put the promise in the email text beside the image, not burned into it, so it still reads with images turned off.
• Give the image alt text that says what the video is about.

The median clip people keep on Percify is 19 seconds, and two thirds run under 30. For email, write one line that names the reader's situation, two or three lines of substance with one real number or outcome, and one line that says what to do next.

Put the proof in the substance. A generated face reading a real result is a different object from a generated face making a claim, and inboxes are full of claims.

Tools that render a separate video for every contact, speaking each name, are a different product. Percify renders one clip at a time, which suits one video per campaign, per segment, or per important account. For a handful of key accounts, make a named clip for each; for a list of thousands, make one per segment.

If the email comes from a person, a founder, a consultant, an agent, the clip should be that person. Clone once from one photo and a voice sample of at least 5.6 seconds, 5 credits each, in clone yourself. A preset presenter suits product announcements that are not about anyone in particular.

The thumbnail's job is the click and the landing page's job is the watch, so measure them separately. Send the same email with a plain image to part of the list to see what the video actually adds.