Quick Answer
To make an Instagram Reel with an AI avatar, make a reusable avatar of yourself from one photo and a short voice sample, write a script whose first line is the hook, render a talking video, add captions, and use Instagram's AI label before posting. On Percify the face and voice cost 5 credits each, once, talking video 2 credits a second and burned in captions 1 credit a second. Meta requires a label on photorealistic AI video, and Reels over 3 minutes are not recommended to new audiences.
Instagram’s and Meta’s rules and Percify’s costs read from their own pages on 15 September 2026.
How to make an Instagram Reel with an AI avatar of yourself, checked on 15 September 2026: the steps and costs on Percify, Meta's AI label rule, and how long a Reel can be.
Related next steps
A Reel made with an AI avatar still has to work as a Reel: something in the first seconds that stops the scroll, a face talking to camera, text people can read with the sound off, and a length Instagram will recommend. The avatar saves the filming, not the idea.
This guide makes one with Percify, step by step, with each cost stated. We make Percify, so read it with that in mind; Instagram's and Meta's rules are quoted from their own pages, read on 15 September 2026. For TikTok Shop videos, see AI avatars for TikTok Shop.
How to make a Reel with an AI avatar, step by step
1. Make your avatar once. One photo where your face fills at least a third of the frame, lit evenly from the front, and 15 to 30 seconds of your voice. On Percify, Clone Yourself makes the face and the voice for 5 credits each, once, and the free plan's 10 credits cover both. The guide to a realistic avatar of yourself covers the photo and the voice in detail.
2. Write the first line as the hook. The opening sentence has to earn the next one: a question your viewer already has, a number from your own work, or a mistake you see often. Then one idea, said plainly, and one thing to do at the end.
3. Render the talking video. Paste the script and generate. InfiniteTalk Fast ↗ costs 2 credits a second, so a 30 second Reel is 60 credits, about $1.27 on the Creator plan ($26 for 1,233 credits), and a 60 second one 120. Instagram plays Reels full screen on a phone, so keep your face centred and any text away from the edges.
4. Add captions. Many people watch with the sound off. Percify's captions, offered in Composer plays and flows, burn in word timed text for 1 credit a second of video, timed to your script.
5. Label it and post. Use Instagram's AI label option when you post; viewers see it as AI info. Keep the Reel under 3 minutes so Instagram can recommend it to new audiences.
Meta's rule: label realistic AI video
Meta requires people to use its disclosure and label tool ↗ when they post organic content with a photorealistic video or realistic sounding audio that was digitally created or altered, and says it "may apply penalties" if they do not. A talking avatar of you is exactly that. Viewers see the label as AI info ↗, the name Meta gave it in July 2024.
How long should the Reel be
Instagram lets you make multi clip Reels up to 3 minutes ↗ and record and edit videos up to 20 minutes, but says Reels over 3 minutes will not be recommended to new audiences. For an avatar Reel that makes 3 minutes the ceiling, and most talking Reels say one idea in far less.
Three Reel formats that suit an avatar
- The one tip Reel. Your avatar says one useful thing from your work in under a minute: a detail about a listing, a lesson from a course, an answer to a question clients ask.
- The reaction hook. A person reacting under a line of text that the rest of the video answers. Percify's UGC hooks render for no credits within a daily allowance that grows with the plan.
- A proven format, performed as you. Percify's flows remake short video formats that already did well, with you in them; Clone Yourself lists this among what your twin is for.
Before you post
- The first frame reads with the sound off.
- The lips close on P, B and M. If they stay open, viewers notice first.
- The AI label is on.
- It runs under 3 minutes.
For more tools that make an avatar of you, see the best AI avatar generators compared.
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Frequently asked
Make your avatar once from one photo and 15 to 30 seconds of your voice, write a script whose first line is the hook, render a talking video, add captions, and use Instagram's AI label when you post. On Percify the avatar costs 5 credits for the face and 5 for the voice, once, and a 30 second Reel costs 60 credits.
Yes, when they look real. Meta requires people to use its disclosure and label tool for organic posts with photorealistic video or realistic sounding audio that was digitally created or altered, and says it may apply penalties if they do not; viewers see the label as AI info (Meta's newsroom, February and July 2024).
Instagram's own page says you can make multi clip Reels up to 3 minutes and record and edit videos up to 20 minutes, but Reels over 3 minutes will not be recommended to new audiences (read on 15 September 2026).
On Percify: 5 credits for your face and 5 for your voice, once, which the free plan covers; then 2 credits a second of talking video on InfiniteTalk Fast, so 60 credits for a 30 second Reel, about $1.27 on the Creator plan, and 1 credit a second for burned in captions.
Yes. Clone Yourself clones your voice from 15 to 30 seconds of speech, at least 5.6 seconds, for 5 credits once, and the avatar then speaks any script in it.
