Quick Answer
Social media work splits into five jobs, and no tool does all five. Video of you talking: Percify makes your face and voice for 5 credits each, once, then charges 2 credits a second. Video with a presenter who is not you: Synthesia from $29 a month, or HeyGen, whose free plan allows 3 videos a month. Writing the posts: Jasper Pro at $69 a month per seat, or $59 billed yearly, and Copy.ai from $29 a month, or $24 billed annually. Narration: ElevenLabs Starter at $6 includes voice cloning with a commercial licence. Editing footage you filmed: Descript Hobbyist at $16 billed yearly.
Five social media jobs and the tool for each, priced from each maker's own page: video of you, stock presenters, writing posts, voices and editing. Checked 15 September 2026.
Related next steps
A ranked list is the wrong shape for this question, because these tools do not compete: they do different jobs, and most people need two of them. Sorted by job, the choice takes a minute.
We make Percify, which does the first job below and none of the others. Prices from Jasper and Copy.ai were fetched on 16 September 2026; the rest were read on each maker's own page on 15 September 2026.
1. Video of you, without filming
Creating a Percify account is free; making videos needs a plan, from $12 a month. InfiniteTalk Fast ↗ then renders talking video at 2 credits a second, so a minute is 120 credits, about $2.53 on the Creator plan ($26 for 1,233 credits). Nothing is watermarked on any plan, and every plan carries commercial rights.
2. Video with a presenter who is not you
Synthesia's free Basic plan gives 1,200 credits a month but no downloads; downloads and logo removal start on Starter at $29 a month, or $18 billed yearly, with 125+ stock avatars. HeyGen's free plan allows 3 videos a month of up to a minute and lists 500+ stock avatars, with watermark removal from Creator at $29 a month. Percify has only a small library of ready-made AI presenters, so for a wide choice of presenters this job belongs to them.
3. Writing the posts
Jasper ↗ lists Pro at $69 a month per seat, or $59 a month billed yearly. Copy.ai ↗ lists an entry plan at $29 a month, or $24 a month billed annually, which it prices at $288 a year, then Growth at $1,000 a month ($12,000 a year), Expansion at $2,000 and Scale at $3,000. Both write copy; neither makes video.
4. Voices and narration
ElevenLabs lists Instant Voice Cloning and a commercial licence on its Starter plan at $6 a month. On Percify a cloned voice is 5 credits, once, and Zonos 2 reads a script at 2 credits a minute. The options, including what you can run yourself, are compared in cloning your voice free.
5. Editing footage you filmed
None of the tools above cuts your own footage. Descript's Hobbyist plan was $16 a month billed yearly, or $24 monthly, and includes custom voice clones. If your social video is mostly you on camera already, this is the tool to buy first.
What each job costs
| The job | Tool | Free tier | Paid |
|---|---|---|---|
| You, talking, without filming | Percify | free account, plans from $12 a month | 2 credits a second; plans from $6.99, packs from $5 for 200 |
| A presenter who is not you | Synthesia, HeyGen | Basic 1,200 credits, no downloads; 3 videos a month | $29 or $18 billed yearly; $29 Creator |
| Writing the posts | Jasper, Copy.ai | Jasper lists a free trial | $69 a month per seat, $59 yearly; $29 a month, $24 annually |
| Narration and voices | ElevenLabs, Percify | Percify's 10 credits cover a voice clone | $6 Starter; 2 credits a minute on Zonos 2 |
| Editing your own footage | Descript | not read on this date | $16 billed yearly, $24 monthly |
| Ads with an actor and product | Creatify, MakeUGC | None listed | From $39; from $59 for 500 credits |
How to choose
- If the face in the video should be yours, start with job 1, because it is the only one that makes a reusable you.
- If the face must not be yours, start with job 2 and its stock libraries.
- If you already film yourself, buy an editor first; an avatar tool solves a problem you do not have.
- If your bottleneck is words rather than video, the writing tools are a different budget line and do not overlap with the rest.
What Percify does not do: live avatars you can talk to or a timeline editor. Its library of ready-made AI presenters is small, and scheduling posts needs the Scale or Ultra plan. The four kinds of AI video tool are sorted in what is an AI video creator, the per piece costs in five jobs and what each costs, and the avatar tools side by side in the best AI avatar generators compared. Percify's own plans are on pricing.
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Frequently asked
Five different kinds, not one category: tools that make video of you without filming, tools with stock presenters, tools that write the posts, tools that make voices, and editors for footage you filmed yourself. Most people need two of them.
It depends whose face is in the video. For your own face without filming, an avatar tool such as Percify: 5 credits each for the face and voice, once, then 2 credits a second. For a presenter who is not you, Synthesia from $29 a month or HeyGen from $29. For editing footage you already shot, Descript.
Read on 15 September 2026, except Jasper and Copy.ai which were read on 16 September 2026: Percify from $6.99 a month, or packs from $5 for 200 credits; Synthesia $29 a month or $18 billed yearly; HeyGen Creator $29; Jasper Pro $69 a month per seat or $59 billed yearly; Copy.ai from $29 a month or $24 billed annually; ElevenLabs Starter $6; Descript Hobbyist $16 billed yearly.
No. The tools that make video do not write your posts, the writing tools do not make video, and none of the AI video tools edits footage you filmed yourself. Expect to pay for two.
Creating a Percify account is free; making videos needs a plan, from $12 a month.
