Dub, Subtitle or Re Record: Choosing How to Translate a Video

Percify Team

Percify Team

Content Writer

January 13, 2026
3 min read

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Quick Answer

There are four ways to put a video into another language, and the right one depends on what the viewer sees. Subtitles cost least and suit feeds watched on mute, but ask the viewer to read. An audio dub in your own voice suits slides, screen recordings and wide shots: on Percify, 72 credits a minute, about $1.52 at the Creator rate. A dub with lip sync suits close ups where your face talks: 180 credits a minute, about $3.80. And re recording, or rendering a new avatar video from a translated script at 2 credits a second, suits short scripted pieces where you want to rewrite rather than translate.

Four ways to put a video into another language, when each is right, and what each costs: subtitles, an audio dub in your own voice, a dub with lip sync, or re rendering. Checked 15 September 2026.

Related next steps

"Translate the video" hides a decision that changes the cost several times over: what exactly should change? The words on screen, the voice, the mouth, or the whole performance. Here are the four methods, when each is right, and what each costs, read on 15 September 2026. For the pitfalls, see the problems and their fixes; for the process, step by step.

1. Subtitles

Right when people watch on mute, the video is long, or the speaker's own delivery matters more than comprehension at a glance. Wrong when the viewer is on a small screen and the content moves fast, or the audience is not used to reading subtitles. It is the cheapest method and changes nothing about the voice or the face. Percify burns in word timed captions at 1 credit a second; this page gives no prices for subtitle translation tools, because we did not read any.

2. An audio dub in your own voice

Right when the picture is slides, a screen recording, b roll or wide shots, so no one watches your mouth. The voice changes language and stays yours. On Percify, ElevenLabs Dubbing ↗ does this at 72 credits a minute, about $1.52 at the Creator rate, into 18 target languages. Rask worked out to $0.78 to $1.32 a minute on its yearly pools. Wrong when your face fills the frame, because the lips keep forming the original words.

3. A dub with lip sync

Right when you talk to camera in close up, which is most creator and founder video. The voice changes language and the mouth is resynced to match. On Percify, HeyGen Video Translate ↗ does both at 3 credits a second, 180 a minute, about $3.80 at the Creator rate, into 178 languages. HeyGen's own free plan translates 3 videos a month of up to 3 minutes each, which is the cheapest way to test it. Wrong when the video is mostly slides, because you pay for lip sync nobody sees.

4. Re record, or render it again

Right when the piece is short and scripted, and a literal translation would read badly: jokes, idioms, calls to action. Rewrite the script for the new market, then either film it again or render it from your avatar. On Percify, Clone Yourself makes your face and voice for 5 credits each, once, and InfiniteTalk Fast ↗ renders a talking video at 2 credits a second, so a rewritten 30 second ad is 60 credits, about $1.27. Wrong when the video is long or unscripted, because you would be remaking rather than translating.

The choice at a glance

MethodChangesBest forPercify cost, Creator rate
SubtitlesText onlyMuted feeds, long videosCaptions burn in at 1 credit a second
Audio dub, own voiceVoiceSlides, screen recordings, wide shots72 credits a minute, about $1.52
Dub with lip syncVoice and mouthTalking to camera180 credits a minute, about $3.80
Re render from a new scriptEverythingShort scripted pieces, ads2 credits a second, 60 for 30 seconds

Whichever you choose, a cloned voice speaking another language is realistic AI speech and should be labelled. Costs for other tools are in how much AI dubbing costs, the full workflow in the AI video dubbing guide, and plans on pricing.

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Got questions?

Frequently asked

Subtitle when people watch on mute or the video is long; dub when viewers should listen rather than read. If your face talks in close up, choose a dub with lip sync; if the picture is slides or screen recording, an audio dub in your own voice is enough and cheaper.

Subtitles, which change only the text. For a voice in another language, an audio dub costs less than lip sync: on Percify, read on 15 September 2026, ElevenLabs Dubbing is 72 credits a minute, about $1.52 at the Creator rate, against 180 a minute, about $3.80, for HeyGen Video Translate with lip sync. HeyGen's own free plan translates 3 short videos a month.

When your face fills the frame while you talk. On slides, screen recordings and wide shots nobody watches the mouth, so an audio dub gives the same result for less.

Re record, or re render from an avatar, when the piece is short and scripted and a literal translation would read badly, such as ads and calls to action. On Percify a rewritten 30 second video renders at 2 credits a second, 60 credits, about $1.27. Translate long or unscripted videos instead.

Yes, Percify burns in word timed captions at 1 credit a second. For translation it dubs video in your own voice, with or without lip sync, and renders talking video from a script. This page does not price subtitle translation tools, because we did not read them.

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